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Good To Be Bad perfume is a perfect blend of invigorating fruity aromas with aqua and pepper, the pour femme is the expression of ideas that the society has traditionally judged. The silver cap, representing the devil, is a keepsake. Traditionally the devil has been looked upon as someone who doesn’t fit in the society. The devil is the one who is not afraid of going against the norms; the devil is the idea which negates the rules to define a free-spirited will in order to carve its own way. Thus, the exclusive cap articulates the attitude with a design as inspired as the woman herself. It is a reminder that it’s “good to be bad” in a world that demands constant apologies for everything unconventional.The name of the perfume is inspired by the attitude to look beyond what is termed as “good” by the society. It is the faith that asserting her eccentric choices makes her more than the “good” woman.