It gives us immense pleasure to share with you that shazé has been awarded the “World's Greatest Brand, 2015 – Asia and GCC”. This has added one more feather to our crown by winning yet another accolade in the lifestyle category.
The awards were held at the INDO-UAE Business Summit 2015 in association with IBPC – India Business & Professionals Council UAE under the auspices of Dubai Chambers of Commerce, UAE on 12th December, 2015. This was an initiative of the United Research Services International and Asia One magazine research project with PwC – PricewaterhouseCoopers as the Process Reviewer.
The most powerful brands from all genres of Business, Politics, Sports, Entertainment and Fashion were seen at the summit. Business and corporate leaders from marketing, advertising spectrum across Asia attended this event.
The global lifestyle brand shazé is about self-expression that offers unique and diversified products with a high street lifestyle, envisioned by Samrat Zaveri. shazé started as a silverware brand, which has now evolved as a premium lifestyle and gifting brand with exclusive products to celebrate individualism, standing out of the herd.
Since the birth of shazé, it has been all about retail growth, demystifying retail trajectories, launching new categories and driving the brand to cater to today’s consumer needs. It evolved as a brand which consumers use as a medium of self-expression.
Today the brand is known for its innovative and contemporary designs with artisans creating products exclusively for shazé from across the world. Using the cutting edge technology, every product tells a story of its own. It offers its consumers a holistic lifestyle with categories such as home décor, statement jewellery, diverse accessories such as sunglasses, scarves, and numerous gifting options. shazé has opened a whole new direction in luxury gifting in India through the truly world-class offerings. It has premium stores Pan-India.