Search Result For : October 2016
Oct 21

Gifting and buying that special something doesn’t happen every day. So when it happens, it becomes an occasion that you would love to celebrate. And, surely celebrations do not happen with the ordinary. Special people, special food or special gifts – everything together makes a celebration successful. 


The local five and dime shops would surely have something for everyone, but does that really satisfy your idea of celebrations? If not, let us just ban boring gifts because occasions and celebrations happen not-that-often.


Giving gifts should never be an overwhelming endeavor, but that is exactly what happens in the absence of products that reject the regular, the even and the run-of-the-mill gifts. A good present isn’t about spending a lot of money, but it’s more about putting in a lot of thought. What matters the most is that the gift should express the unique feelings with which you wished to celebrate the occasion.


Ban Boring Gifts


‘The new’ and something-as-per-the-latest-fashion – these two terms are almost synonymous to the expectations which the receiver of the gift may have. So, how do you meet expectations and actually make your celebration memorable?


Forget the mundane. Indulge in what is bold and creates an impression at the first sight. The premium urban lifestyle demands something that do not conform to the regular. Choose gifts that would let your loved ones decorate their abodes in a unique fashion. Brand shaze has thought and created products that scream uniqueness through its mere presence.


Ban Boring Gifts

Created with an industrial look and inspired by the retro steam punk culture, the Geibel Punk is made with bronze material with oxide finishing. The eerie look of the product surely yields an aesthetic gothic vibe, an ambience that suits the premium lifestyle.


Escape the derby shopping cart experience with another gift idea that represents a bold concept of Bulldogs. The Mohawk Angus Bulldog from shazé is hand painted in fresh colors. Inspired by the pop art culture, the product projects a confident, extravagant and trendsetting style of décor. The witty and whimsical home décor piece is a work of art.


Mohawk Angus


Come experience the feeling of gifting ‘The Different’ at shazé. A world that could spoil you with unique choices awaits your visit.


Oct 09

Crawling out of your comfortable bed in the morning is definitely tough, and if that is aided by the anxiety to face adverse remarks by society, things turn worse. You may not even like to get out of your bed at all. What do you do now? How do you make your morning brighter? How do you make your day easier to tackle at least for once?


The ‘make or break’ mornings sets your mood for the whole day. So if you get a chance to vent out your anger, vent out the frustration that you might have felt the last night after hearing something not-so-joyous about you, give an outlet to your so-called-defeat, take the chance. Do something that actually helps to make you happy. Do something that is meant just for you.


Colaba Store

shazé, the edgy premium lifestyle brand epitomising the movement against stereotyping and labelling and encouraging Self-Expression, launched its unusual and unique store at Colaba, Mumbai, India on 7th Oct, 2016. While the store is small in size, its ambitions are big. Housed within this bold outlet is the world’s first Venting Booth, which allows people to videotape and record themselves venting out their deepest, darkest thoughts and frustrations.


shaze Colaba store


We spend a third of our lives cursing and compromising with adverse situations. But we never think that a simple shout can relieve us from the pains that mentally harasses us. shazé’s Colaba outpost façade is a street-art mural that stands as a mirror to the youth’s outrage and shout due to this categorisation and labelism. It is expressed by the portrait of an anguished face constructed out of over 600 most used/abused labels that shazé boldly stands against. These are the labels that people all over the world are subjected to, due to their size, shape, color, mannerisms etc. We accumulated the tags given by people on Twitter who participated in a #AgainstLabels contest conducted by us. Says Samrat, “The mural epitomises a strong sense of individuality and different perspectives of self-expression. It is important for us to walk-the-talk of #AgainstLabels and this is our attempt to offer a window to express and sensitize the community against the plague that is labelling.


Shaze - new store

The best part of visiting the store is that no one hears what you vent out. It is just you. It is just meant for you to be happy.


As Samrat Zaveri, the creative genius and the MD puts it, “This is not just a store. It is an embodiment of shazé’s brand personality of being bold, edgy, impactful and relevant. It is intended as a place that empowers you to express your moods and sentiments through the world’s first Venting Booth”.


shaze - Against Labelling


This novel concept-brand space gives people the freedom to voice their stories, opinions about various topics pertaining to fashion and society as a whole and will act as the Voice of the people. This need of the hour was apparent from the long line of people who stood in the sun to get an opportunity to #VentItOut on the day of the launch. Enthusiasts were egged on by the presence of star like Rahul Khanna, unveiling the store and joining them at the venue.


So, it’s time! Come and vent it out! Do something just for you! Making sure that you take time out just to be happy keeps you healthier and empowered.